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Webinars

Turning shopper insights into company-wide memes

Impact is the name of the game in Market Research. There are two critical success factors to activate an organization with the outcome of research; a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Webinars 2017
Author: Tom De Ruyck
December 29, 2017
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Citation

De Ruyck, T. (2017a, December 29). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes


Webinars

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017
Author: Kyle Findlay
December 29, 2017
×

Citation

Findlay, K. (2017a, December 29). The shape of conversations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations-